Promoting Your Business With Custom Embroidered Sweatshirts: 5 Tips And Tricks

by John Amato

At Jupmode, we often say that a quality sweatshirt is a blank canvas waiting to be glamorized, and what better way to transform this canvas into a masterpiece than with quality custom embroidery?

Custom embroidered sweatshirts are personalized with different embroidery patterns that make them stand out from other apparel. 

They create excellent company merchandise and can help your brand grow in several ways: 

  • Custom embroidered sweatshirts have a crisp, finished look that exudes a high level of professionalism and company standards, which can promote trust to your prospects 
  • Giving custom embroidered sweatshirts to your customers as gifts will help build your brand’s loyalty and draw in more customers
  • Custom embroidered sweatshirts will create a sense of identity. Customers who interact with your employees at workshops and events will quickly identify who they work for and know the people to reach out to for help

In today's article, we'll show you five different ways you can use Jupmode's quality custom-embroidered sweatshirts to promote your business and make a lasting impression

You'll learn tips and tricks on choosing the right embroidery design, the perfect color combination, and how to maximize the impact of your custom embroidery through visibility.

Tip 1 - Choose an Elegant Design Appropriate for Your Brand

Dog Mom Embroidered SweatshirtWhen it comes to creating the perfect promotional look for your business, the style and design of your custom embroidered sweatshirts can make all the difference.

Ideally, we have three major embroidery design techniques: 

1 - Flat Embroidery

Flat embroidery involves adding flat stitches to your sweatshirt's fabric. It's a straightforward design technique that works with a majority of designs, including complex graphics, many colors, and logos with multiple texts

Flat embroidery also works on various types of fabrics, making it an excellent choice if you plan on branding other company apparel made of different fabrics, such as tougher high visibility jackets, bags, or trucker hats.

2 - Puff Embroidery

Puff embroidery, or 3D embroidery, involves stitching the sweatshirt's fabric over a form insert that raises your design and gives it an impressive three-dimensional effect

This embroidery method is most ideal for sweatshirts and other heavier fabrics since the foam adds extra weight that lighter fabrics may not sustain. 

Puff embroidery works best for simple text logos, numbers, and rounded block letters. The foam used makes it difficult to achieve intricate designs

For best results, leave enough space (at least 3 mm) between letters or shapes to prevent overlapping and distorting the graphics.

3 - Custom Embroidery Patches

Patches are embroidered pieces of materials, such as your company's flag or badge, that are made separately and attached to your custom sweatshirt. They can be glued or sewn onto your sweatshirt's fabric and reused as required

Custom embroidered patches provide a trendy look for your custom sweatshirts while still maintaining a professional appearance. They accommodate more complex designs and come in different shapes, colors, styles, and materials.

Regardless of your custom embroidered style, Jupmode has the required equipment and expertise to make it happen. 

Our graphic design experts have mastered the art of embroidery and will help you choose the right style for your custom sweatshirt to reflect your brand and vision

We’ve worked with different brands, from restaurants to hospitals and construction companies, to create fascinating embroidered sweatshirt designs that add a personal touch to their brands, making them stand out from the rest.

Tip 2 - Only Work With the Highest Quality Materials

Up North Embroidered Sweatshirt

Choosing the right materials for your custom embroidered sweatshirts will make a huge difference in how they look and feel.

A low-quality sweatshirt fabric, for instance, will have a rough or a plastic-like feel, making it uncomfortable to wear.

Below are our top tips to help you select the right material for your custom embroidered sweatshirt:

1 - Choose the Right Fabric

Take into account your sweatshirt fabric's weight, stretchability, and breathability. Go for fabrics that are comfortable, warm, soft, and breathable

Cotton, fleece, and polyester are great options for your sweatshirts, but this will also largely depend on your local weather and the activities you intend to participate in.

For instance, if you need some custom-branded sweatshirts for the winter season, consider fabrics like wool, fleece, or a wool and fleece blend. They’re thick, warm, and heavy, making them appropriate for the cold seasons.

On the other hand, sweatshirts made from cotton and polyester blends are ideal for both casual and formal events and can be worn throughout the year

These sweatshirts borrow from the individual properties of cotton and polyester, creating high-quality sweatshirts that are soft, breathable, lightweight, and durable, with moisture-wicking properties that keep your body dry even in hot weather. 

Generally, for the best custom embroidery designs on your sweatshirts, go for cotton, rayon, fleece, wool, and cotton-polyester blends

These fabrics have tight weaving and higher thread counts that make them stable under the needle, resulting in quality and visible embroidery designs.

2 - Choose the Right Thread 

Thread can make a huge difference in the look, feel, and strength of your custom embroidered sweatshirt

There are two major types of threads used for custom embroidery designs: polyester and rayon. Each has its particular strengths and weaknesses that make it ideal for different projects.

Polyester embroidery threads, for instance, are more durable than rayon but not as shiny. They are also color fast thanks to their high tensile strength (resistance to stretch and elasticity) which allows them to withstand bleaching, regular washes, and frequent rubbing.

Meanwhile, rayon embroidery threads have a more neutral, silky look that makes them perfect for adding visual depth to your custom sweatshirts. However, they have a lower tensile strength, meaning they will fade faster than polyester threads.

Our Service: At Jupmode, we primarily use polyester embroidery thread due to its strength, vibrancy, and affordability. But we can use rayon thread for your design as well. It all depends on your choice and preference.

Tip 3 - Opt For Thread Colors That Complement Your Sweatshirt

The thread color you choose for your custom embroidered sweatshirts can make or break your design. The wrong color combination can create an eyesore and make your brand look unprofessional

However, with the right thread color, your embroidery design will have a unique, one-of-a-kind look that makes your brand stand out.

Below are a few tips on how to play around with colors to achieve unique embroidery designs on your custom sweatshirts:

Consider Contrasting Colors That Will Make You Stand Out

Using contrasting colors on your embroidered sweatshirts is a surefire way to draw attention to your brand. 

It involves using two or three colors that work together to create a unique look and give your design more depth and dimension.

You can achieve this by opting for: 

    • Complementary colors: This involves using two shades directly opposite each other on the color wheel, such as using a green embroidery thread on a red sweatshirt.
    • Triadic colors: This involves using three colors that form a triangle shape on the color wheel in your design to create a vibrant look. This can be a combination of red, yellow, and blue, or green, orange, and purple.
    • Analogous colors: This involves using a group of three colors lying next to each other in the color wheel, such as yellow, yellow-orange, and orange, or blue, blue-violet, and violet.

    Whenever we need help selecting the best colors that go with our clients’ business logo and overall branding, we love to use The software readily generates swatches of colors that complement each other, saving us time in coming up with color ideas. 

    Bonus: If you're unsure of which color to choose, you can always ask us for sample swatches of the colors to help you decide.

    Opt for Tonal Designs for a More Subtle Look

    If you're looking for a classic look, the tone-on-tone embroidery design is a great option to consider.

    We’ve used this single-color embroidery technique on different brands, from coffee shops to construction companies, to create sophisticated sweatshirts that draw attention to their customers without doing too much.

    The design is achieved by using a solid-colored sweatshirt and a darker or lighter tone of the same color on the embroidery, as you can see in this Midwesterner Fall Embroidered Sweatshirt.

    Midwest SweatshirtThe final result is a subtle, yet appealing design that portrays professionalism in a minimalistic way.

    "I love my Midwesterner sweatshirt! I bought a Medium. It is soft & comfy and fits great Love the aged look and color." 
    Anonymous, Verified Buyer, United States

    Tip 4 - Ensure Your Design Is Highly Visible for Maximum Brand Exposure

    Midwesterner Limited Edition Embroidered Ivory Sweatshirt

    Don't let your design get lost in your sweatshirt’s fabric—make sure it stands out for all to see.

    When promoting your business with custom embroidered sweatshirts, you want your design to be visible and make a statement

    To ensure this, you'll need to choose thread colors that don’t clash with your sweatshirt but are complementary to your design, as we have discussed in the thread color section

    Another way to make your design highly visible is by utilizing varying thread thicknesses. Durable threads come in a variety of thread counts, with certain types of threads being best suited for particular fabrics or stitch types

    A heavier stitch type, for instance, is needed for thicker fabrics. Consider the thread count when selecting the type of thread you’ll use for your embroidery because higher thread counts produce more visible and detailed stitching.

    Utilizing thicker threads for more prominent areas of the design, such as the logo or main message, can help create a bold and striking look. Thinner threads can be used for more intricate details and patterns

    Fun Fact: The contrast of thread thicknesses can add depth and dimension to the design, making it more visually appealing

    Additionally, embroidery placement can play a role in the visibility of your design. Larger and more visible patterns or stitching should be strategically placed in prominent areas for a professional and cohesive look

    Placing your embroidered brand or logo name in the most visible location will make your branding more memorable to your prospects.

    For embroidered sweatshirts and hoodies, it’s a common industry practice to place the brand’s name or logo in the following locations for maximum visibility:

      • Center chest: The logo or company name is placed about four to six inches down from the neck seam. It’s an ideal branding placement position since it centers attention on the logo. This location can also accommodate larger logos and more complicated designs.

      • Left chest embroidery: The design is placed about two to three inches from the collar’s bottom. It’s a highly visible location since the logo is positioned on the eye line. This placement is best ideal for logos and designs up to four inches wide.

      Tip 5 - Choose a Reliable Embroidery Company Known for Quality Workmanship

      Bowling Green State University Tan Embroidered SweatshirtYour custom embroidered sweatshirts may be made from the highest quality materials available, but when the embroidery job done isn’t of the best standards, it can reflect poorly on your brand and even drive prospects away.

      For the best results, you want to work with a reputable embroidery company like Jupmode that will produce high-quality designs tailored to your brand.

      With over 20 years of experience in custom embroidery and a loyal customer base that trusts us to deliver top-notch embroidery services, you can rest assured that you're getting a quality product that will last and make a great impression. 

      "Used for company t-shirts. Excellent price, quality, design team, and quick shipping. First time customers, but we'll be back! Thank you, Jupmode." 
      Christina P., Verified Buyer, United States

      Our experienced in-house graphic designers take pride in producing only the best custom embroidered sweatshirts designed to meet your brand needs.

      Whether you're looking for custom embroidered sweatshirts for camps, schools, events, businesses, conferences, nonprofits, leagues, or bands, Jupmode has you covered.

      We understand that assessing embroidery costs is an important consideration for any business looking to affordably promote their products

      That’s why we offer a custom order form for quick project quotes, and our quick and efficient communication process will ensure that we get back to you as soon as possible.

      "A great experience! I am super impressed with the responsiveness and professionalism of everyone I worked with."
      Steve M., Verified Buyer, United States

      And like any other reputable custom branding company, you can expect a positive experience when working with us, as evidenced by our numerous positive customer reviews and testimonials.

      Promote Your Business With Jupmode’s Custom Embroidered Sweatshirts

      With the right design, material, thread color, and visibility, you can create custom embroidered sweatshirts that will stand out in the marketplace and make your business look professional.

      But this can only be possible if you work with the right embroidery company that ensures your sweatshirts are well constructed and the embroidery done is of the highest quality

      Jumpode understands what it takes to make quality custom embroidered sweatshirts that effortlessly promote your brand.

      With our quality custom screen printing and embroidery services, you can have your logo or brand name embroidered on any size, color, or style sweatshirt, ensuring that your business stands out.

      If you don’t know where to start, our in-house graphic design team will help bring your design ideas to life. They’ll also provide timely advice and professional feedback on how best to present your logo and design sweatshirts that you’ll be proud to sell or give away.

      Take a look at the different sweatshirts we have ready to order:

      Contact us today to get started, we’re just a call or email away. You can also visit our Toledo retail store for a one-on-one consultation.


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