How Custom Trucker Hats Can Elevate Your Company Swag Game

by John Amato

In today’s hyper-competitive business environment, branding is key to your company's success. 

While there are hundreds, possibly thousands of strategies you can use to improve your branding, typically, the most effective are those that foster relationships with your customer base

One simple, yet highly effective way to do this is with customized company swag. That is, custom-branded apparel that you give to your customers and employees as part of your marketing strategy. 

Today, we leverage our almost-two decades of experience in the custom apparel industry as we put you toward one of the powerhouses of company swag: the customized trucker hat, and shed light on how it can take your branding to the next level. 

custom trucker hat for high school

You see, customized trucker hats are all the rage for company swag thanks to their relatively low buy-in costs, massive returns, and how they help:

  • Create buzz around your business
  • Establish a loyal customer base
  • Create brand recognition
  • Build team unity 

But more about this in a bit.

Fun Fact: Trucker hats were popular in the US and were worn by farmers, truck drivers, and other workers who needed protection from sunshine.


First, let's look at what company swag is and why you need it in your branding strategy.

Understanding Company Swag and Its Role in Branding

Company swag refers to the promotional merchandise a company gives away to its employees and customers. Typically, the merchandise is branded with the company’s logo or slogan and serves as a marketing tool to:

  • Reach more customers
  • Build brand awareness
  • Boost brand engagement

Company swag also helps create a positive image of the company in the minds of your target audience and offers a means for expressing love and pride in the brand and its products. 

This is what makes customized trucker hats a game-changer in your company's branding strategy. They’re a cool, cost-effective, and versatile option for promotional merchandise that people will love to wear. 

The Importance of Customized Trucker Hats for Your Company Swag

There are many reasons why custom company swag is important for business. For one, high-quality customized merchandise says a lot about your brand and is a great way to form a connection with your team and clients. 

More than that, with the right personalized memorabilia, you can accurately reflect your brand personality to your customers and target audience.

Customized trucker hats are a comfortable and widely popular accessory. They offer a great canvas for your brand’s logo and messaging, and can help create a sense of unity within your team. 

Trucker hats are also versatile and can be worn by everyone. With other kinds of custom apparel, you have to consider things like size and gender, but hats are unisex and can be easily adjusted to suit all head sizes. 

And while the name might suggest that the hats are made for members of the trucking community, trucker hats are quite adaptable and ideal for many situations.

As company swag, your employees can wear them to trade shows, company events, or even as part of their daily work attire. For example, consider this custom logo trucker hat we made for GroundsCo—a Toledo-based landscaping company and one of Jupmode’s long-time customers.

GroundsCo custom logo trucker hat

The hat features a neon yellow mesh and matching embroidery, keeping with the company’s brand colors because the bright mesh makes it as much a part of their safety uniform as it is company swag. 

Beyond their functionality, trucker hats have also been gaining traction as something of an important fashion accessory with younger audiences. 

As part of your company swag, customized trucker hats can enable you to reach and elevate your brand image within this demographic.

The Benefits of Using Custom Trucker Hats for Branding and Marketing

Customized trucker hats present several benefits for your branding and marketing efforts. For instance, they provide an effortless way to create a lasting impression with your customer base. 

If done well, customized trucker hats can become a “walking billboard” for your brand, drawing attention to your business and increasing brand awareness.

And this barely scratches the surface of the benefits of using custom trucker hats in your branding and marketing, so let’s dive deeper.

Custom Trucker Hats Leave a Lasting Impression 

It goes without saying that trucker hats are in style right now. At Jupmode, we recommend them to our customers because they are on trend.

The most popular a custom decorated item is, the more often it will be worn. At the end of the day, that's the goal of custom branded merch - to be worn and seen as often as possible.

A well-designed custom trucker hat can be a powerful branding tool that helps set your company apart and leave a lasting impression on your existing and potential clients. 

Most consumers will have a more positive opinion of a business or brand after receiving some company swag—an incentive for you to get to work designing your own custom trucker hat to connect with your customer base. 

Trucker hats are also just highly cost-effective. Compared to other advertising media, trucker hats are inexpensive to produce and yield high returns.

Custom Trucker Hat Swag Will Help Increase Brand Loyalty

construction company trucker hat


Additionally, promotional merchandise, like custom trucker hats, helps build a sense of community and loyalty around your brand. 

When your customers and employees wear your customized merchandise, they become part of a group with a shared interest. The sense of belonging creates increased sentiments of brand loyalty, potentially turning your customers into your brand advocates.

Custom Trucker Hats Will Help Boost Brand Awareness

concrete company trucker hat

Customized merchandise is highly effective at creating brand awareness and increasing brand exposure

Printing your logo or slogan on everyday items like trucker hats makes it far more likely to remain in current and prospective customers' memories. 

The more creative your company swag ideas, the more likely it is that they’ll take off. You may even find your clients and employees sharing posts about your personalized memorabilia on social media, boosting trust in your brand.

Furthermore, promotional merchandise makes it a lot easier to develop a name for yourself through your customers when they interact with people around them in their everyday lives.

How to Design an Effective Custom Trucker Hat for Your Company

Designing an effective customized trucker hat is crucial when it comes to representing your brand in the best possible light. A well-designed custom trucker hat will:

  • Stand out from the crowd enough to effectively advertise your brand while still being functional enough to wear on an everyday basis
  • Be an accurate representation of your professionalism and company values to attract the right attention to your business
  • Be simple enough to convey your message while still appealing enough for your employees and customers to wear with pride

With these qualities in mind, here are a few tips to help you create a custom trucker hat that will elevate your company swag game:

Patch Up Your Custom Hats 

Hat patches are perfect for you if you want to keep your business on-trend. They offer a clean, professional, and stylish look that can’t be beaten—which is probably why they’re currently our most popular retail trend.

Last summer, we released a line of Midwest and Ohio-themed apparel with patches. They were a huge hit! 

Since then, we’ve been adding patches to our custom clients’ apparel every week. 

And from our retail line and custom orders, we’ve proven that custom patches look great on many different apparel items, not just trucker hats. 

Here’s an example to help inspire your custom company swag:

Souk Mediterranean Leather Patch Hats

Souk, one of Toledo’s most popular restaurants came to use with a challenge: They wanted a run of custom swag with different patches and chose the Richardson 112 trucker hat as their preferred apparel.

We put together a run of three different hat designs, a dozen each, all featuring a leather patch, and needless to say, they were a smash!

Use High-Quality Graphics 

The graphics on your customized hat should be clear, high-quality, and properly aligned. Your message might be spot-on, but if the graphics are illegible, then your marketing efforts will go down the drain.

At Jupmode, we use a variety of printing techniques to ensure the best quality graphics on our apparel. Our most popular printing method for custom hats is embroidery

Our embroiderer, Jodi, has over 20 years of experience in the game—not to mention she’s one of the best people to see at work each day. In addition to her vast experience, we also employ the use of the best quality equipment to ensure the most flawless designs. 

Check out how we embroidered custom hats for Juniper Brewing down in Bowling Green, Ohio:

Choose the Right Color Combinations

custom roofing trucker hat

It’s a commonly held belief that the average person can see over a million colors. However, when designing your custom hat, it's best to keep things simple. 

Too many colors will result in an eyesore that may hamper your marketing efforts. Instead, go for a design that highlights your logo and brand colors.

At Jupmode we are always careful to use your brand colors in all of your company merch. While we can't match exact Pantone colors with embroidery thread, we take the necessary steps to achieve the closest match possible.

It's always important to maintain brand integrity. Trucker hats are no exception.

Take Your Company’s Swag to the Next Level With Jupmode

So, there you have it: your guide to elevating your company swag with customized trucker hats. All that’s left is for you to find an experienced embroiderer to bring your designs to life. 

With over 16 years in the screen printing and embroidery business, you’ll be hard-pressed to find a better-suited custom embroiderer for bringing your promotional merchandise to life than Jupmode

At Jupmode, we’ve helped countless businesses create, print, and embroider all kinds of customized apparel. Our embroidered hats, for example, are a favorite among both our B2B clients. 

But don’t just take it from us. See our customer reviews:

“... My company has used Jupmode several times to make t-shirts, hoodies, and long sleeve tees as gifts for our customers/employees. We always have rave reviews … highly, highly recommended.
Matthew S. | ★★★★★

“Phenomenal experience buying a run of 65 t-shirts. Very fast responses from the account manager, great pricing, and fast production.
Joe M. | ★★★★★

“Cool selection of high-quality apparel items and collectibles that are Toledo-centric … Staff are super friendly and helpful.
Tobias C. | ★★★★★

So, what say you? Are you ready to take your company swag to the next level?

If so, get in touch with us for a no-obligation quote, and if you need help coming up with the perfect custom trucker hat, our staff will work with you to come up with a design sure to charm your customers. 

If you’re a fellow Toledoan, you can stop by our shop on Adam Street for a one-on-one consultation, or a shop tour if you’re keen.


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