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4 Benefits of Embroidered Custom Hats for Your Brand

4 Benefits of Embroidered Custom Hats for Your Brand

Hats come in all manner of shapes and sizes. In fact, they’ve come a long way through human history—there’s even proof that they were worn in the Bronze Age! 

Hats have also lasted longer than most fashion fads, surviving as numerous civilizations evolved and various fashion trends came and went. 

Through the ages, both men and women have enjoyed showing off their personal style with the hats they wear. This has happened because hats have often served as both a status symbol and a fashion accessory. 

Today, however, people are welcome to wear any kind of hat they please. For instance, women wear baseball caps all the time, though they were once intended for men only.

Like custom t-shirts or water bottles, embroidered custom hats are an important marketing tool that can play a critical role in organizational branding. They come in all manner of colors and styles, such as: 

  • Beanies
  • Baseball caps
  • Dad hats
  • Trucker hats
  • Bucket hats
  • Visors

Consequently, you’ll want to embroider as many styles as possible with your brand name. Let’s take a look at the benefits of doing so.

1 - Unlimited Advertising

man in customized hat

Customized hats allow you to prominently display your company’s logo right where people typically direct their gaze. For this reason, custom hats make it easy for people to notice your brand. 

It’s important that you choose the appropriate color and design so that your target audience will connect the hats to your brand. After all, hats that catch your audience’s attention translate to increased interest in the products or services you offer. 

The beauty of using custom hats is that they’re an indirect but effective marketing tool. That’s because they can get the word out about your business without being overly intrusive. 

Essentially, when people see custom hats, they don’t feel like they’re being exposed to advertisements or marketing. This is because hats are considered basic functional items that almost everyone uses at one point or another. 

Since anyone who wears your embroidered custom hats is a walking advertisement promoting your brand, you can choose to:

  • Gift them to loyal customers
  • Give them to your employees
  • Offer them in social media giveaways
  • Sell them 

The best part is that hats are not limited by seasons. They can be worn time and time again during the summer, winter, and the months in between, offering you lengthy periods of free advertisement.

Expert Tip: Always ensure your logo or brand message is easily identifiable and legible (readable) for all. Also, consider offering up embroidered custom hats in online giveaways to enhance your online brand awareness.

2 - Unisex

father and daughter wear matching hats

One of the most important benefits of embroidered custom hats is that anyone can wear them. 

While you might need to consider things like size and gender for other types of apparel, hats are unisex and can be easily adjusted for nearly all head sizes. 

This means that you can go right ahead with choosing the promotional hats you want for your business branding without too many complications. 

Since custom caps are considered unisex headgear, they’re an effective way to represent unity. Entire teams are able to wear them during company events such as outings, charities, or sports. 

When worn on such occasions, hats act as a symbol of camaraderie, which goes a long way towards boosting team spirit. 

You can capitalize on this impression of unity to entice your customers or prospects to wear your brand as well. A great way of doing this is by giving out your hats during tradeshows and promotional events. 

Additionally, because hats have become something of an important fashion accessory for younger audiences, you can invest in custom youth-sized hats to enhance your promotional marketing.

These hats will be effective because they transverse gender while raising product and brand awareness. You also have the option of offering different styles and colors to appeal to much larger audiences. 

3 - Cost-Effective

baseball caps coming off embroidery machines

Granted, there are many forms of advertising that a brand or business can use. 

But there aren’t many viable options that are both as affordable and effective as using embroidered custom hats, especially for small businesses and startups. 

In fact, any business that’s keen to save time and money when deciding on a promotional avenue will find embroidered custom hats to be extremely cost-effective. 

Yes, this includes businesses that have been on the scene for many years and which might be looking to raise recognition or tap new markets.

Hats are extremely affordable when purchased in bulk. It makes good business sense, therefore, to use embroidered custom hats if your organization is having a large-scale promotion or giveaway. 

Your investors, partners, top customers, and even employees will feel highly appreciated when they receive embroidered custom hats from you—and it won’t cost you as much as t-shirts or other apparel would. 

The gift will also feel a lot more special than getting a pen, for instance.

You can use any number of design patterns to customize hats so they match your marketing strategy. Additionally, there’s a whole range of hats, from beanies to trucker hats, that you could pick from to suit your budget. 

Lastly, custom hats are cost-effective in the sense that they’re durable products that can last through years of wear and tear. That’s more than can be said for promotional pens and notepads.

4 - Lots of Design Options

beanies with custom patches

There are a whole lot of possibilities when it comes to choosing a custom hat design for your brand. There are different styles to choose from, colors, and even logo or text options available.

The table below highlights some tips and options you can consider when going about your custom hat design:

Tip Options
Choose the right style
  • There are over 100 types of hats, including baseball caps, beanies, bucket hats, and felt Santa hats
Pick a great color
  • Go with basic colors, neutral, multicolored, pastel, patterned, or bright colors
  • Whenever possible, match your business or event colors with your brand
Use embroidery
  • Embroider your logo, a clear message, a simple graphic, a design, or a monogram that represents your brand

If you’re competing for attention and recognition for your brand, embroidered custom hats can help you stand out from the crowd. 

Take a cue from Elon Musk. He sold a simple black ball cap with the words “The Boring Company” emblazoned on the front for $20 back in 2017. Musk accomplished his goal of selling 50,000 hats to fundraise for his tunnel-digging venture, too. 

Expert Tip: Given the choice between screen-printing and embroidering your custom hat, go with embroidering the design. While screen-printing is still awesome, embroidery makes your hats look refined and high-end. 

Design Your Embroidered Custom Hats

As you’ve seen, there are many benefits to using embroidered custom hats when promoting your brand. 

These hats are literally walking advertisements that can be worn rain or shine. What’s more, you won’t have to stress about tailoring them for specific genders because they’re unisex. 

This fact alone makes them cost-effective. Combine that with the fact that they’re much more affordable in bulk than other apparel choices, and you have a winner. 

If you’d like to have your very own embroidered custom hats to promote your brand, don’t hesitate to reach out to Jupmode

Here’s what Stephanie, who doesn’t typically leave feedback after buying products, had to say after getting her embroidered custom hats:

“Awesome product with superior stitching. Hats arrived sooner than expected. Actual review was not paid for or offered anything in return. Could not be happier with what I received. Will buy again!”
Stephanie Eads, USA

 

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Molly Joyce is the Marketing Manager at Jupmode. After studying Marketing, Management, and Professional Sales at the University of Toledo's College of Business and Innovation (Go Rockets!), Molly helped develop marketing and communication projects for a global Fortune 500 company.  Now she leads the coordination and execution of marketing initiatives for the consumer retail brand and B2B custom businesses at Jupmode. Connect with Molly on LinkedIn!

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