Over the last year we have spent a lot of time experimenting and learning about Facebook and Instagram Ads. It was a catalyst to our growth last year.
Facebook ads can be intimidating yet enticing. There is a steep learning curve but potentially a huge payoff. One thing that I learned early on is that your primary focus with ads on these platforms should be to acquire new customers.
Boosting posts on Facebook does not give you the needed control over audience in order to push to new customers only.
I wrote this article that was published by Printavo to explain the thought process behind the strategy and explain the appropriate way to promote a post through an ad.