Are you ready for You Will Do Better in Toledo Day?

Do you know what tomorrow is? You Will Do Better In Toledo Day!

In 1913, the Toledo Commerce Club held a contest for Toledoans to come up with a new slogan for the city and "You Will Do Better In Toledo" was the winner! This sign was displayed downtown on top of the Valentine Theater. On December 17, 1913, the sign was lit for the first time and over 8,000 people came to see it.

Our first You Will Do Better In Toledo t-shirt was created in 2010. At the time, the revitalization of downtown Toledo was taking shape and small, local, Toledo proud businesses were popping up along with us. Our goal was always to move our business to downtown Toledo. After spreading the Better in Toledo message for six years and with the late Mayor Collins readopting the phrase as Toledo's official slogan again in 2014, it was time to finally put our money where our mouth was. We are so happy to be in Toledo and be a part of this great community.

For more info, check out our blog post post with the history behind the original sign.

To celebrate this great day, we will be offering a 20% discount on our Better in Toledo collection. This sale will start at midnight and is one day only! Check back in tomorrow, because we have exciting new releases for this special day!